Xiaomi – What is it?
In these series of 3 articles, we’ll be talking about Xiaomi, a relatively unheard yet promising new name in the world of Tech. Pronounced as “Shiaomi”, it’s the Chinese company, Hugo Barra, the tech celeb of a Google VP, left the Search Engine giant for. Called the ‘Apple of the East’, Xiaomi lacks any general recognition outside its homeland; it’s only recently that they’ve started to expand beyond China. On the 22nd of July, the Mi3, Xiaomi’s once flagship device, was made available in India, via Flipkart, India’s largest online marketplace. In this article, we familiarise you with what the brand really is.
Let me start by telling you that the company isn’t nearly as small as you’d assume it to be. Xiaomi currently employs 3000 people and had a revenue of close to 5.28 billion dollars in the first half of 2013. With about one-fifth of the world’s population, expanding incomes and fast industrial growth, China is one of the biggest consumers of electronics goods, and Xiaomi is already one of the country’s biggest electronics company, something that’s no mean feat.
At present, Xiaomi’s operations are majorly constrained to mainland China, with some footprint in Malaysia and Singapore; while expansions to India, Indonesia, Mexico, and several other emerging economies are in place. Now here’s the more interesting part, the company was founded on the 6th of April in 2010. With an age of less than 5 years, it’s a little kid when compared to competitors like Apple and Samsung. The company is in fact younger than WhatsApp and just a little older than Instagram, the latest crop of success stories in the tech world.
Xiaomi may be a big deal in China, but it certainly is yet to break any solid ground elsewhere. Sure it’s making some serious waves in geek circles of the countries it’s expanding to but, due to the meagre quantities of product it doles out in these country coupled with its minuscule advertising, the company is yet to gain any noticeable traction with your average non-tech-savvy user.
In the next article, we take a brief look at the history of Xiaomi, and its marketing strategy. Meanwhile, we’d love to hear from you about your view on Xiaomi and its devices. Do you own a Xiaomi devices? If you do, don’t forget to share your experiences in the Comments’ Section below.